Modesta Family Winery

Modesta is a family-owned wine company founded in 1996 in Mindanao, Philippines. Palm wine holds deep cultural significance and has been considered a traditional beverage in many communities for centuries, often being an integral part of social gatherings, celebrations, and traditional ceremonies. Despite its historical significance, some individuals still view it as a low-class drink, failing to appreciate its cultural value.

The wine itself is a form of luxury because of the heritage and history embedded in it. The goal is to design it in a way that elevates its status by branding it as such.

A PASSION PROJECT
BY YOURS TRULY

ROLE
BRAND IDENTITY &
PACKAGING DESIGN
ART DIRECTION
BRAND NAMING

TEAM
NIKE CARREON

YEAR
2020

Embrace the heritage.

I drew inspiration from heraldry design or the coat of arms which brings out the brand's heritage while keeping a clean, modern look. My identity design process involves collecting essential information about the brand, including its history, story, product, and values.

BRAND IDENTITY DESIGN     TYPOGRAPHY

Beyond the bottle.

I prefer leveraging the brand's identity across the packaging to create a cohesive look. The front label is designed in the shape of the logo's crest, while every bronze element on the packaging is embossed. The back label features her last name signature, adding a personal touch to the overall look of the bottle.

PACKAGING DESIGN     3D DESIGN